Ruby 2 is a part of the newest POS solutions unveiled by VeriFone for the convenience retail industry. Just like its predecessor, the Ruby Superstation POS platform, the new solution offers the same oil brand, dispenser, and network processor compatibility.
Ruby 2 POS is targeted at the retail convenience industry, and it offers a solution that’s designed to maximize profit potential by increasing efficiency and speeding up payment acceptance. It also includes a range of new management capabilities to keep you at the top of your game.
It’s a touchscreen point of sale (POS) system with a smaller footprint for increased counter space and the latest technology to process functions more quickly. It’s compatible with the latest VeriFone product offerings, including media solutions for customer engagement and site management software to efficiently manage multiple locations.
The Ruby POS system also includes on-screen help menus and real-time alerts to help staff members troubleshoot issues without manager assistance. This means less waiting time for employees and faster turn-around times for customers.
It also has a variety of tracking and reporting tools to help you manage your store efficiently. These include comprehensive transaction logs, sales by department, item, and fuel reporting.
A POS solution for gas stations and convenience stores is essential for improving customer service. It’s a great way to track inventory, generate reports, and offer online ordering and delivery.
You need a system that works for you, and it should have the features that you need to thrive in the industry. That’s why it’s important to work with a trusted partner who can customize your system and provide you with the support and training you need.
The Ruby2 POS system is certified to be compatible with all dispenser types, payment networks, and oil brands, making it ideal for any gas station or convenience store. It’s also capable of integrating with the Commander Site Controller, a cloud-based management platform from VeriFone that lets you monitor fuel prices, tax rates and promotions in real time.
Ruby 2 features a range of new technologies that are meant to allow for faster, and efficient processing of fuel/payment transactions. The new solution is designed to engage with new VeriFone media solutions, and apply standardized software in all networks.
Industry experts have projected a CAG rate of 5.56% in the past station equipment market for the period 2017 to 2021. To help capitalize on this growth, Ruby2 combines fuel dispensing, card processing, cash register, and dispenser card functionalities.
Throughout this Ruby 2 review, you will learn what makes the POS the best gas station/c-store POS system.
Ruby2 POS Review – Company Overview
The Ruby 2 point of sale (POS) system software and hardware components are developed by VeriFone Systems, Inc.—a global leader in secure electronic payment solutions. The company started as a pioneer in securing checks, cashless payment, and credit card solutions.
The “Verification Phone” (an electronic solution to curb gradient checks) was one o the very first inventions by the provider. Recently, the company ventured into the point-of-sale market with a focus on producing best-in-class hardware and innovative POS software solutions.
The Ruby 2 POS Workstation is one of the popular merchant-operated, consumer-facing and self-service payment systems by the provider. In addition to the petroleum and convenience retail industries, VeriFone also offers POS solutions for the financial, hospitality, and healthcare vertical markets.
Ruby 2 POS System Benefits
Features a customizable layout, allowing for swift cashier adoption- Offers more than 60 different reports that may be customized
- The Workstation features a sleek design, allowing for a reduced footprint
- Improved transaction processing speed
- Equipped with an intuitive touchscreen input
- Scalable to meet changing business needs
- Allows for easy management of store changes, price changes and software management
- Compact design without a keyboard to save on counter space
- Supports complete back-office integration
- Optimized for fuel sales control
- Has a customizable control panel
- Compatible with dispenser card readers for all the major pump dispensers
- Applies fuel icons for audio and visual verification. If pump status
- Prompts for ID verification with tobacco and alcohol sales
- Stacks fuel sales to free a pump for immediate use
- Rugged and reliable with a customizable control panel
Features a customizable layout, allowing for swift cashier adoptionPossible Drawbacks
Smaller gas stations and convenience stores may find this system to be expensive. Ruby 2 also requires a connection to the VeriFone Commander Site manager, which will cost you even more.
Ruby 2 POS System Pricing
The official VeriFone website does not have any pricing information on the Ruby 2 POS station or any of its superior products. This is probably because the systems are primarily sold through partners. Based on third-party sources, a Ruby2 single-station POS console costs between $3,400 and $4,000.
A VeriFone Commander Ruby2 Single Terminal POS System will cost you about $11,500 while a VeriFone Commander Ruby 2 Dual Terminal POS System is priced at about $16,000.
VeriFone Ruby 2 POS Hardware and Operating System Requirements
As opposed to the Ruby SuperSystems POS platform, the new Ruby 2 is equipped with a larger processor. This makes the system scalable to support new capabilities as business needs change or expand. The multi-property processor also allows the Workstation to process functions with increased speed.
This has made customer and store management a lot easier for gas station and c-store owners and managers. The unit uses a touchscreen input interface and features a compact design for a reduced footprint.
The Workstation comes with the important peripheral hardware components, including:
- 3-track MSR for reading loyalty and ID cards
- 2 Cash Drawer ports with RJ-45 connectors
- Touch Screen15 inch infrared touch screen with high resistivity, anti-glare glass
- DVI connector for the second display
- LED-backlit 15 inch TFT XGA high brightness display
- Audio mic-in and line-out connectors
VeriFone Ruby 2 POS System Key Features
Get yourself a solution that has been tailored for gas stations and convenience stores. Ruby 2 is an innovative solution that will offer you a single point control, and improve customer service in your store. It is designed to offer you one point for fuel sales, including prepay and preset fuel sales.
This way, your cashiers will be able to see the payment statuses of all pumps. This kind of attentiveness that results in more hands-on experience. All these may be attributed to the numerous features and capabilities Ruby2 has to offer, including:
Quick Cashier Adoption
The Ruby 2 POS Workstation features a customizable configuration, which allows for faster adoption and enhanced ease of use of the system. It combines all your fuel dispensing, card processing, cash register, and dispenser card reader control functionalities into a single screen.
The system has been designed to meet and exceed the needs of fast-paced petroleum and c-store operations. Such capabilities are aimed at offering business owners complete reliability, accurate record-keeping, faster customer turnarounds, and easier pump control.
Ruby 2 C-store POS system provides complete integration to an extraordinary number of partner peripherals, offering you more retail automation options. This sort of integration allows you to create custom solutions, tailored specifically to your business requirements.
Intuitive User Interface
Just like the outgoing Ruby SuperSystems platform, the Ruby 2 POS system is graphical and relatively easy to use. The simple software interface is equipped with a customizable control panel. This makes it possible for you to tailor your screen menus to your level of sales activity and inventory nature.
You will find the soft key and menu configurations of this system relatively easy to set-up as well as modify. This is mostly carried out through the Ruby 2 Configuration Manager Toolkit. You may access this Toolkit through the Workstation in your store or remotely through a secure IP connection. Additionally, you will also like these UI capabilities:
- Interactive Display Features
The Ruby 2 display features an on-screen scrolling receipt, and up to 77 soft keys, offering you the utmost in touch screen menu flexibility. Fuel sales may be processed using animated, graphical fuel icons that are capable of managing up to 32 fuel pumps.
The display also has large sub-menu screens, allowing your cashiers to quickly navigate through menus and information.
- On-Screen Help Menus
The on-screen help menus on this system will come in handy when training your staff on how to use the system. They will also offer your staff with quick answers to the questions they may have in the event that the managers are not available to help.
In this regard, an on-screen real-time message board will provide instant access to vital alerts and other important cashier information.
Customizable Reporting
Ruby 2 is equipped with a myriad of tracking and reporting tools to help you manage all business operations efficiently. It allows you to access detailed site information, such as comprehensive transaction logs, sales by category, department, item, and fuel reporting.
Integration Support
As opposed to its predecessor, the Ruby 2 system is capable of integrating with several other solutions by VeriFone. For instance, it will require you to connect to the Commander Site Controller by the provider.
The Ruby 2 POS solution is capable of integrating to such VeriFone product offerings as media solutions for customer engagement, and site management software for efficient management of multiple locations.
You may also connect this system to the latest in fuel control management technology by VeriFone as well as by the compatible third-party providers. With Ruby 2 all aspects of convenience store management can be performed from a single centralized device.
Customer Support
VeriFone is dedicated to helping its clients solve the most challenging payment and technology issues they may encounter using Ruby 2. To contact the customer support team at VeriFone, you only need to complete a form in their “Contact Us” page.
A skilled VeriFone customer support team member or partner will then contact you shortly after to help solve your problem. Alternatively, you may navigate to the Support Portal—a new self-service feature on the VeriFone website that allows you to get helpful information on the go.
Customer support is a vital part of any customer service team, and Ruby 2 customer support aims to provide the best possible experience for its users. The company’s dedicated team is on hand to answer questions and offer guidance to ensure a positive experience for all their clients.
VeriFone offers a dedicated team for customer support, You can also use the Support Portal on VeriFones website to access information and get in touch with support representatives. The online help center is an easy-to-use interface that allows you to search for answers and track your queries as they are resolved.
Ruby Receptionist Reviews
The company’s receptionists are US-based and offer 24/7 live answering services, with bilingual receptionists available in English or Spanish to minimize communication barriers. These agents are rigorously trained to support real, human conversations instead of scripts.
Boost your leads from your website with Ruby’s lead capture tool, which collects caller information and helps initiate sales conversations in the most personalized way. The tool also includes chat transcripts to analyze the impact of your live chat strategy.
Mobile app
Stay connected with your receptionists and callers on the go with the Ruby mobile app. The app lets you update your status, share your contact details with receptionists, and view calls and voicemails in real time. You can also set up automatic call forwarding or turn on and off your receptionists with just a tap of a button.
Abby Connect Review
Abby Connect is an all-in-one live receptionist solution that works with popular CRMs, such as HubSpot and Salesforce. It integrates with Zapier, allowing you to connect your live receptionist service to multiple platforms from one app.
Final Verdict
The Ruby 2 gas station and convenience store POS system is a new innovative solution by a renowned vendor. In addition to the interactive and beneficial capabilities of the Ruby SuperSystems platform, the new Ruby 2 boasts of new technologies and features.
It is fitted with a complete touch screen console that allows for fast, efficient point of sale functions and payment processing. The multi-core processors allow it to process transactions with increased speed.
This, along with other convenience and performance improvements to the Ruby 2 allows for easy store and customer management. Such are the aspects that make Ruby 2 yet another exceptional C-store POS system by VeriFone. This system is also ideal as gas station POS.
