Video games, television, and tech gadgets have all created stiff competition for bowling alleys.
The family entertainment center (FEC) industry has continued to thrive by adopting technology that streamlines business and drives engaging consumer experience. Although demand has slightly changed, people still enjoy the experience.
The IAAPA reports that North American families visit a bowling alley or FEC (such as an arcade, playground, or batting cage) an average of 3-5 times a year and typically spend around $12-$22 per visit.
What sets apart a successful establishment is how they utilize their equipment.
The FEC industry has many lines of revenue. In a bowling alley, there is much more to account for than people renting a lane. To maintain a competitive edge, you need the technology to gauge your success (and failures).
A POS system with built-in business intelligence will allow customers the autonomy and control over their own reservations.
It will automate processes (like restocking) and streamline daily operations. Here are three of the top bowling alley POS programs and why they may work for your business:
system that imports bowler data before they visit
you can organize the touchscreen layout
Employee and Management programs
custom marketing queries with data from the POS
The Brunswick brand offers a diversity of products for bowling centers, from scoring and management to marketing. They specialize in a point of sale system that is specifically tailored for the family entertainment center (FEC) niche.
The Brunswick POS system uses a third-party software program called Sync POS. The solution offers dynamic screen layout and product creation. You can optimize the interface to deliver functionality that is on par with enterprise solutions. Some key features include:
The best kind of bowling alley POS software will allow you to streamline guest management with advanced, in-center reservations. Create seamless guest interactions by making booking more convenient for customers and less time-consuming for staff.
Many Brunswick customers report increasing their lineage by up to 30% with online reservations. That’s because bowlers can enter their data ahead of time (such as shoe size, number in the party, etc…). It’s then directly imported into their reservation. Bowlers can also pre-order other items, like pizza and pitchers. This simplifies the process for everyone.
The reservation system also provides flexible payment options. Choose to allow people to put down a partial or full payment to hold a lane, as well as pre-payment for other items ordered online. The reservation tab can remain open to easily add additional purchases during their visit.
The Brunswick POS software lets guests order while they play. On-demand ordering elevates the bowler’s experience and makes their visit more enjoyable. They have immediate access to the featured specials menu and can continue bowling without interruption. This makes for a more lucrative customer engagement.
You never have to worry about staff overpouring. Sync ensures no beverage will dispense without direct accountability. This substantially reduces overpouring, shrinkage, and lost bar sales. The software integrates seamlessly with Ber and Azbar platforms. Your pours will be perfect with this POS every time.
The Brunswick POS platform is used with an all-in-one kiosk. The central client workstation can be integrated with agile tablet options, allowing servers to sync their orders directly with the kitchen (rather than waiting for a POS Kiosk). This type of mobility ensures your staff is always equipped to provide stellar customer service.
The system also affords a straightforward interface where you can effortlessly manage guests, servers, and tabs. Sync will allow a bowling alley to mirror their screen layout to the actual arrangement of tables in the establishment. This type of digital seating chart means you cycle customers through tables more efficiently and even set individual time clocks.
The Brunswick brand is specifically designed for the bowling center industry. From the ability to order while on-lane to reserving your shoes weeks ahead of time, it’s the perfect platform for bowlers that think ahead.
The Bepoz POS software is tailored for individual business segments, like family entertainment centers. It has the ability to handle complex inventory needs, while also providing services like employee meal plans. The software is built as an all-encompassing solution to a variety of challenges a bowling alley may face. This includes everything from reservations to marketing and promotions.
The Bepoz system allows a bowling alley to handle stock takes in many different ways. Using a till, handheld, or back office, employees can set up rules for reorder points and replenish levels. This means you never run low on your most popular products. Everything is automated through the POS platform.
The stock can be broken down in small pieces, case breaks, or multiple units. The software also allows an FEC to perform tasks like:
The system will also run extensive reporting on your products. A bowling alley can deal with hundreds of SKU’s. This system ensures you are always on top of inventory.
One of the reasons the Bepoz software easily fits in with any industry is because the touchscreen user interface is tailored to meet your precise needs. Product and function buttons can be altered. The general layout is also customizable. This means your system is much faster, more intuitive, and takes less time to learn.
Bepoz offers POS SmartPads that are fully functional wireless POS terminals your staff can carry with them. If people are in the middle of a game, there’s no need for the server to run back and forth. They can take the order, enter it into Bepoz, and the data gets sent straight to the kitchen. The cook can start immediately before the server ever reaches a stationary terminal. Some key benefits of this system include:
Pair wireless portable printers with the tablets to easily print receipts and tax invoices.
Bepoz is the best POS software if you want more control over the layout of your dashboard. The ability to customize not only your floor plan, but where the buttons are placed on your interface, means you can set up your digital shop however you’d like.
Revention is a comprehensive point of sale system that can be applied to any size bowling alley. It serves a variety of functions that make the program intuitive and simple to use. The POS software has the ability to support your brand growth and provide an exceptional user experience while you scale. Here are some other features that will benefit your FEC:
Revention has a built-in customer relationship management (CRM) system that includes a marketing analysis interface. This allows a bowling alley to provide in-depth customer management and build on relationships.
Manage your entire customer database with quick and efficient data entry. Perform functions and add filters like:
The ability to keep a detailed account of your consumers and how they interact with your brand is the key to business growth and success.
The Revention POS allows you to manage your bowling alley employees on a multitude of levels. The labor system keeps track of details like:
When your POS system is also connected to overseeing staff, it streamlines business and makes for more defined expectations.
Revention enables a bowling alley to analyze their sales and focus their marketing efforts accordingly. With detailed reporting on custom marketing queries and customer lists, automated campaigns can be built and launched to the most relevant audiences.
Customers can be emailed directly from the POS system. This is where data from their sale can guide the next step in the buyer journey. The POS platform also enables a business to export marketing lists and print labels. This allows you to zero-in on saturation areas using order history.
The Revention POS platform retains a lot of data. Better yet, they inform the business owner on exactly how to use that information. From email campaigns to SMS notifications and custom queries, it’s the system you need to elevate your marketing strategies.
Running an FEC, particularly a bowling alley, has a diversity of challenges that a business owner must anticipate. That’s why the right tools to streamline operations is how the best brands are staying afloat. Here are some key advantages to consider when searching for a POS system:
Giving customers the control over scheduling their visit frees up time for staff to focus on more important aspects of the business. A robust bowling alley POS system will also give people the option to choose their shoe size and even their meal for that day. This makes it convenient for the consumers and a quicker check-in process for employees.
When a customer and their party can continue to bowl without leaving the lane, chances are they may purchase additional games. The best POS systems for a bowling alley will include a feature for bowlers to order straight from the lane they’re on. There is no interruption in gameplay.
Additionally, the POS software should be able to connect the customer data from sales they do within your establishment, to programs offered through email and SMS campaigns. This is a great way to tailor content and customize the marketing approach.
Most POS systems give you the ability to check an employee in and out for their shift. Hi-tech POS platforms designed for the bowling alley niche, however, should also allow you to analyze performance.
Reporting on labor percentages and up-sells is one way to gauge the work culture, but also to develop incentive and reward programs that boost overall morale.
One of the key drivers to bowling alley growth is customer buy-in. You need people to stay in the facility and continue to game. It’s an industry that thrives on loyalty and customer retention.
According to Frazier Capital, the next step for FECs to improve their capital is through issuing branded player’s cards. Much like a casino, these types of cards can include bonuses, incentive programs, and return visits. In fact, the IAAPA reports that these cards also speed up transactions on average from 34 seconds to 25.
People love to bowl, and they will continue to do so when the experience is easy to organize. Through digital reservations and the continued involvement of a smart POS system, you create an engagement that solidifies brand loyalty and creates committed consumers.
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