A winery is run through traditional methods that have existed for centuries. Technology is now disrupting the industry and forever altering the way wineries operate. This type of business model has very specific requirements when it comes to product and customer expectations.
According to a recent survey, there are approximately 9,654 wineries in the United States alone that generate over 600 million in sales. The average American consumes 3 gallons of wine a year. This makes owning a winery POS system essential to levelling competition.
When it comes to payment systems and ecommerce, many wineries don’t know where to start. Similar to the restaurant business, it requires a point of sale platform tailored to the wine business to get ahead of the game.
The best winery POS will offer features that meet focused needs. A wine club membership is critical for customer service and retention. Other essential factors should include things like age verification, mobile management, customer analytics, and robust inventory control.
People want their wine experience to translate from a physical to a digital space. They want to take the wine tasting home with them. That means, in order to give out those gallons of wine a year, you need an intelligent winery POS that caters to the industry.
Here we’ll look over what features make a POS suitable for wineries and how you can narrow down your search.
The Top 10 Winery POS Systems Today
To make your life easier, we’ve reviewed the top ten POS systems for wineries and five honorable mentions. They are as follows:
The Best Winery POS Systems: Quick Comparison
|System||Starting Software Costs||Hardware Costs||Key Features|
|$50/month||$1500 one-time setup fee||Seamless reservation process for tasting rooms|
|$199/month for Startup, $299/month for Boutique, and $499/month for the Midsize Solution||$1000 setup fee||User-friendly, sleek dashboard for quick input|
|Quote based||Quote based||A dedicated member log-in facility for your wine club members|
|Quote based||Quote based||Compatible with leading POS systems like Square and Apple|
|Quote based||Quote based||A line-busting tool that uses Rapid On-the-Go mobile technology|
|Quote based||Quote based||“Fast Collect” gathers customer data as part of the sales process|
|Quote based||Quote based||Interfaces with diverse third-party shipping and order fulfillment companies|
|Pro 1000 is $200/month, Pro 2500 is $450, call for Enterprise Plan||Quote based||One-stop for digital marketing and ecommerce|
|Starter package $59,
Pro is $199, and the Enterprise is $359
|Average installation is $1,700||In-depth analytics and reporting on sales trends and inventory|
1. WineDirect – The POS System to Build a Tasting Room
WineDirect is a mobile-first system. It’s designed to let you sell anywhere using any browser or iOS device. Whether you are ringing in a customer on the floor or at an event, the only thing you need is wi-fi. The system also increases sales and leverages customers that visit your tasting room.
Easily access customer data to provide stellar service no matter where the sale happens. At checkout, the system will capture the customer’s data for future marketing opportunities. Lists can be segmented with custom emails that encourage repeat visits. You can send personalized follow-up campaigns to increase sales too.
When helping customers in the tasting room, the sommelier has access to data like:
- Purchase history
- Lifetime value
- Club memberships
Everything you need is included to provide service that builds long-lasting relationships.
WineDirect also helps your in-person tasting room customers translate to online sales. The brand has partnered with Tock, which provides a seamless reservation process that helps to improve efficiency. Staff can focus on top-notch hospitality while integration reduces no-shows and increases DTC sales.
The Carrot Engine is another feature of WineDirect that helps staff upsell both online and in-person. “Carrots” act as an automated prompt in the system based on the other items a customer is purchasing (whether it’s in a virtual cart or their hands).
One example of this is a volume shipping discount. Customers are offered a $10 flat rate shipping fee when purchasing 6 or more bottles. Just use the system’s quick configure tool to set up carrots anywhere you like.
2. Xudle – The Best POS System for Swift Functionality
Xudle was designed for fast functionality by minimizing the time spent in front of the register. The simple design allows staff instant access to order history and account information to improve the customer experience every time. That also means not every staff member needs wine expertise as long as they can access the system.
The winery POS system is designed with membership in mind. You can manage wine club tasting benefits on a daily, weekly, monthly, or quarterly basis. Staff can upsell in-person orders based on purchase history and detailed member profiles.
Sign up is easy. Simply swipe a new customer’s card and enter the data. Auto-generated confirmation emails are then sent out to cut down on administrative tasks.
Gain a 360-degree view of every customer and access order history on-the-fly. It doesn’t matter where items were purchased, everything is collected in one universal spot. Staff can answer inquiries confidently while the cloud-based system is always up to date. You can even access will-call data and tracking numbers directly from the register.
Reduce expenses on your infrastructure, licensing costs, and overhead with a solution built for the cloud. Employees and admins can always get into the platform with unique logins and customizable views.
The system will always update automatically and is accessible from anywhere in the world. Whether you use stationary hardware or a mobile device, Xudle is built for wineries.
3. 360Winery – The POS for Customer Memberships
Like many winery POS systems, 360Winery wants to help you offer a personalized experience to consumers. However, they take it a step further and have developed a wine membership portal where customers can manage their own profiles independently.
A dedicated member log-in facility enables wine club members to perform actions like:
- Enter and update personal data
- Pick wines they love
- Track shipments
- Interact with other members
The system is so inclined to give members what they want, that a daily action plan is created for each consumer. This is based on unique customer notes and makes tracking membership a breeze.
360Winery leverages the cloud while giving employees remote access to data and programs (no matter what device is used). Winery operations can continue seamlessly from any location, at any time.
Data can be accessed while offline as well. All information is stored until the next time the system is online. Then, it is automatically uploaded and organized accordingly.
Unlike many conventional winery point of sales platforms, 360Winery offers multiple sales channels through the apps and the wine club module. This allows consumers and agents to buy at their own convenience, at any time.
360Winery saves employees a lot of time and effort by eliminating the need for physical stock-taking and double data entry. Reduce the scope for errors and time it takes to get the job done—all while enjoying remote access to the cloud.
4. TrueCommerce Engage – The POS for Efficient Integrations
TrueCommerce Engage is a POS for wineries that focuses on “plug and play” features and efficient integrations. Compatible with both Square POS and Apple, the product is designed for companies that have a lot of legacy systems already in place. That also makes it easy to install and set up.
TrueCommerce Engage supports barcode scanning and captures the data from the point of sale system, as well as:
- Online sales
- Wine club sales
- Phone sales
- Customer profile data
- Purchase history
All of this goes into a singular database for easier management. The information can then be used for further digital and email marketing.
Generate on-the-fly discounts and easily capture gratuity. The winery POS enables a business to make stronger face-to-face connections with the smart use of data. Pickup and ship orders can be created simultaneously, and returns processed in minutes. If a club member needs to update data, a staff member can assist them with that at the register too.
The platform will automatically calculate any and all club member discounts while updating inventory in real-time. Customer signatures are captured for online orders that use pickup as the fulfillment method (BOPIS).
Automated X and Z reporting provide critical shift summaries and snapshots with built-in cash management support.
5. Rapid Bev POS – The POS for Faster Checkout
As the name entails, Rapid Bev POS is all about a speedy checkout. They believe after investing time and money, the last thing you want is to lose a sale at the register. Complicating a checkout can lead to unexpected wait times and lower customer retention.
Designed with industry-best practices in mind, this winery POS ensures customers are always satisfied. A few checkout features to expect include:
- Touchscreen technology for expedited transactions
- Payment processing of every type (credit, touchless, digital wallet)
- Hot keys for common dollar amounts
- ID scan for quick customer lookup
- Emailed digital receipts
The screen also displays the number of items for easier verification and auditing.
Built-in age verification tools ensure your winery is always compliant with laws and regulations. The system prompts all staff to scan a customer’s driver’s license to confirm a date of birth before any transaction can be processed. Some features for age verification include:
- 2D scanning for all state-issued IDs
- Legal purchase date prominently displayed
- Printed verified birthdate on receipt
- Collect contact data for loyalty programs
Every winery needs some form of wine club to offer customers. Rapid Bev POS makes it simple to easily set up and manage a wine club program. It gives you the ability to enroll customers in multiple club types and offers features like:
- Fully integrated shipping rates in real-time
- Gift and prepaid membership features
- Assistant for declined cards and revenue recovery
- Extensive customer data functions
6. Vintegrate 360 – The POS Platform for Gathering Customer Data
Vintegrate makes it easy for your tasting room team to focus on customers and sales over using difficult technology. The brand delivers end-to-end visibility and support with customers across multiple touchpoints.
To optimize tasting room transactions, the software supports the following hardware:
- Barcode scanning
- Card swipe technology
Wholesale Web Portal
For wholesale customers, there is a web portal where they can directly place and manage orders. For retail sales, the Direct-to-Consumer suite comes with a full POS, club, and ecommerce setup. The events and loyalty module provide the integrations needed to transact wherever customers want to buy.
The built-in Fast Collect feature tracks consumer data from the point of sale on. Info is gathered during the sales process, which can include:
- Club shipment status
- Customer signatures
- Order history
- Detailed order notes
This allows for robust reporting of all key tasting room metrics.
Wineries need access to a lot of data to run things right. Vintegrate 360 gives real-time inventory visibility into availability. Get a better understanding of your DTC business with deeper insight on demand. Know more about customers and how wine is performing by the hour, day, week, or quarter. You can even run deep reports year after year for greater control.
- Advanced permission functionality for staff
- Direct and automated order communication
- Seamless integration with compliance provider
- Integrated payment gateway
- Internal and external system security
7. WiMS Consumer Direct & POS – The POS System for Order Fulfillment
In the landscape of consolidation, more wineries are relying on POS and consumer direct to increase brand awareness and profitability. WiMS is made by Orion Software and offers a variety of comprehensive features to help a winery reach successful order fulfillment in every avenue.
Consumer Direct is the central repository for all retail sales, which includes the:
- Point of sale system
- Wine Club
- Customer list offerings
WiMS Consumer Direct & POS enables a business to efficiently process orders from credit card authorization to order build and fulfillment. There is never any reason to give up your third-party vendors either. Use your own shipping and fulfillment companies.
A winery can query the retail sales database and build segmented customer lists based on factors like:
- Purchasing history
- Place of purchase
- Other consumer attributes
There is a central repository for all retail sales that includes a complete consumer history with highly flexible fulfillment capabilities. All financial controls are handled in one spot.
Other key features of the winery POS include
- Accounts Receivable
- Cost Accounting
- Inventory control
- Vineyard management
- Order processing
- Credit card authorization
- Third-party shippers
- Third-party order fulfillment
- Loyalty Programs
- Wine club management
- Location independence
- Online and offline
- Order synching
8. OrderPort – The Best POS for Scalability
Turn customers into wine enthusiasts with the OrderPort winery POS. The system is built to help you scale with a mobile platform that simplifies complex processes. The intuitive interface integrates with a membership club, eCommerce, and inventory functions.
OrderPort allows a business to use multiple iPads in multiple tasting rooms using a single point of sale platform. Add iPads on-demand during high traffic periods and manage item catalogs of any size with custom tasting menus.
Staff can be trained using the system in minutes. Perform a variety of administrative tasks that include:
- Opening customer tabs
- Splitting checks
- Editing prices
- Running transactions
- Manage exchanges and refunds
Items can be added to the system by touch or using the barcode scanner. Products can be searched by name or UPC and customers located by scanning their ID. You can purchase a handheld scanner or use an iPad camera for this function.
Recognize club members and automatically apply specific discounts. Use real-time FedEx and UPS shipping cost calculation. Release pickup orders with time, date, and signature. Receive real-time updates on inventory, discounts, and special orders using third-party integrations.
The system will process both PCI compliant card-present and card-not present transactions. OrderPort runs point-to-point decryption and securely stores data over the cloud. You never have to worry about losing important information when a system goes down.
The OrderPort system starts at just $150 per month for the entire setup. Compared to other competitive platforms, this is on the more affordable side, if not one of the best.
9. Active8 – The POS for Growing Your Sales
If you’re seeking to grow sales, Active8 is the perfect POS for a winery. It offers a complete end-to-end system that’s not an integration. This means the POS system is a direct extension of the same database used by the member club and sales. Information is updated across all sales channels simultaneously.
All customer data is stored in the Active8 Commerce database which makes email communication and digital marketing super simple. You don’t need another system to design, track, and send digital communication. It’s all done directly in the POS. The built-in email engine is powered by SocketLabs. Common features include:
Discounts for club and quantity are automatically calculated for consumers. This also includes all sales tax and handling fees. Staff can process returns based on permission and suspend transactions as needed. The integrated payment processor uses point-to-point encryption and tokenization for optimal compliance and security.
Items can be sent to a kitchen or fulfillment printer with modifiers as needed. The system supports Bluetooth barcode scanners and offers a branded gift card program.
Member Club Service
Active8 has paperless club signups with member club info displayed on the screen. Customer data is simple to update with an electronic signature for pickups. Members can even utilize “automated swaps” to modify club package pickups. Web order pickups include automated swaps as well.
Other key features include
- Inventory management
- Create new items on-the-fly
- Multi-location tasting room POS
- Transfer and receive to multiple locations
- Staff tools
- Time clock in/out
- Wholesale management
- Mobile solution for field reps
10. Upserve – The POS System for Reputation Management
The Upserve motto is “less waiting, more tasting” and the POS system is designed for restaurants and wineries alike. The brand focuses on deep analytics, customer relationships, and total compliance. Some key features to look out for include:
Use social media as a strong marketing weapon and track every review and/or mention of your brand. Upserve’s Reputation Management feature helps a business access all online reviews in one spot. Whether it’s a three-star rating on Yelp or a compliment on Facebook, everything is loaded into a single dashboard so you can address customer feedback immediately.
Start a tab with a single swipe and ensure a card has the funds required. The pre-authorization feature allows guests to spend more time sampling and less time opening tabs. The mobile app helps transform any location into an instant tasting room.
Track metrics and perform in-depth analytics for greater insight and more informed decision-making. Menu intelligence helps to pinpoint trends for a winery of any size. In-house sales metrics and reporting bring guests back again and again. This is because it demonstrates the popular wines and the items that truly sell.
The restaurant analytics tool also helps to analyze the ROI and success of any event or occasion. Access straightforward reporting that makes sense for your business.
Additional features include
- Access unique customer preferences
- Manage multiple locations from one dashboard
- Guestbook feature that streamlines important customer data
Now that we’ve reviewed the top ten on the market, here are five honorable mentions for winery POS systems that might catch your eye:
- SecureWineShop – The POS for Smaller Wineries
- vinSUITE – The POS for Easy Mobility
- Microworks – The POS for Cash Register Management
- VinNOW – The POS to Maintain Compliance
- Truvi – The POS to Promote eCommerce
All-in-One – $299/month
Standard – $299/month
151-500 members – $249/month
501-1000 members – $389/month
One-time conversion fee – $600
1. SecureWineShop – The POS for Smaller Wineries
If you are just starting a winery, SecureWineShop is a great alternative. Here are some main advantages to this system:
Wine Club Members
Custom offers with member-only products and pricing. Customer notes allow for further personalization.
Customers can pay with chip, tap, swipe, debit, cash, check, and gift/loyalty cards.
Benefit from a wealth of practical tasks that include:
- Inventory tracking
- Custom receipts
- Employee tips
- In-depth reporting
The cost is simple for SecureWineShop and is broken down into two packages:
- Commerce – $199/month plus $995 setup
- All-in-One – $299/month plus $1995 setup
2. vinSUITE by eWinery – The POS for Easy Mobility
If you run a winery that requires mobile management, vinSUITE is a great choice. Here are the features to expect from the platform:
Add new customers to club membership with ease by simply swiping their driver’s license. Mark all will-call orders as they’re picked up and hold a card on file for club members.
The cloud-based software means you can access and use the platform anywhere, at any time.
Customizable user permissions for every team member.
It’s easy to reconcile with end-of-day reporting
- Touchscreen all-in-one system
- Split group tabs
- Unlimited product catalog
The cost for vinSUITE is broken down into four separate plans which all come with a separate setup fee. These are:
- Growth – $149/month (under 300 members)
- Standard – $299/month (exclusive wineries)
- Professional – $499/month (premiere wineries)
- Enterprise – Call for a quote
3. Microworks – The POS for Cash Register Management
Microworks is designed to be fast, reliable, and easy to use. It’s the perfect winery POS for simplified cash management. System benefits include:
The intuitive interface comes with automatic pricing, discounting, and taxation. It also seamlessly integrates with wine club membership.
The POS is a mobile system that can be used to set up a tasting room anywhere on the planet.
Microworks is compatible with trusted brands that include:
It can accommodate a variety of solutions.
- Wine club integration
- Personalized customer experience
- Electronic signature capture
- All pricing for Microworks is custom. You must call for a quote and free demo.
4. VinNOW – The POS to Maintain Compliance
VinNow is the winery POS to keep you compliant and out of trouble. They work with Compli, an industry leader in compliance services to provide current state and local tax rates. The system comes with free support and training. Other features include:
The platform seamlessly integrates with QuickBooks and gives you the ability to suspend or add to a sale in real-time. Staff can preauthorize guests and manage their club membership at the register.
- Suggested gratuity
- Extensive in-depth reporting
The cost of VinNow is flexible and depends on a variety of factors:
- Less than 100 members – $99/month
- 151-500 members – $249/month
- 501-1000 members – $389/month
- 1000+ members – Call for a quote
- Add bulk wine module – $99/month
- One-time conversion fee – $600
5. Truvi – The POS to Promote eCommerce
Truvi is a POS system for wineries that is specifically designed to promote ecommerce and tailored to selling wine online.
The system boasts many advantages for a winery that includes:
Manage multiple inventory locations by factors like:
- Fulfillment type
- Sales location
- Type of order
- And more…
Create a non-SKU item anytime. Simply enter the price and a brief description to upload it into the system.
Truvi makes upselling simple for staff by suggesting modifiers based on customer data and order history. Add a message and specify things like:
- Lifetime value ranges
- X money spent on wine in Y period
- Total amount in cart
- New customer
- Previous purchaser
- Pickup and decline management
- Reports and settings
- Split tenders
- Customer and club management
- Mobile and desktop options
The cost of Truvi depends on your business needs. Call for a detailed quote.
Things You Need to Know Before Choosing a Winery POS System
Good wine deserves a certain level of appreciation. In addition to offering the best wine, you will need to employ the right technology for enhanced customer experience in your winery. In this regard, a good POS system will come in handy. The right technological solution will make it easier, and more convenient for you to keep track of shipments, sales, and inventory as well as schedule wine tasting in the establishment.
A winery-specific system will also make it easier for you to run an online shop that syncs with the brick and motor winery in real time. This will, in tur, lead to streamlined operations, efficient management, and enhanced profitability in the business.
In order to get such a winery POS system, there are a few things you should consider, some of which include:
1. Online Reservations
In order to drive more traffic to your wine tasting space, you need to make it more convenient for existing, and potential customers to make reservations. Some of the best winery POS systems in the market are known to feature reservation capabilities.
With such a system, you will not need to invest in separate reservation software, which would cost you more money. In this case, the right online reservation platform should allow you to showcase the various tasting options you offer in the winery.
Additionally, the solution should make it easier for you to Upsell and cross-sell your customers in a friendly manner so as to increase revenue.
Additionally, your preferred POS option should as well be capable of collecting the relevant customer information, along with the reservations. This will offer your business valuable customer insights as to what each customer may or may not like. Such information puts your staff in a better position to offer the customers personalized, world-class hospitality.
2. Menu Management
While all wineries may offer the same products and services, each business is unique in its own way. Get a system caters for your specific business model to save on time and costs, and enhance compliance the business to remain compliant.
To begin with, the winery menu on your preferred solution should be highly customizable. In this regard, the menu should feature the right menu options and modifiers for customizing winery items. The system should make it easier for you to organize your menu in whichever way you find appealing, on the fly.
For instance, the software should allow you to feature precise menu item variants, such as different cheese plate sizes, and wine glass types.
Finally, the solution should be capable of updating the register, online and printed menus in real time, and even tie them to the available inventory. For this purpose, most of the leading systems use purchasing formats to monitor stock levels.
3. Winery CRM and Analytics
Just as is the case with other hospitality pos systems, gaining a better understanding of the customers in your winery will help offer personalized services. The customer relationship management (CRM) should be able to do much more, than just compiling a customer database.
For instance, the CRM should capture and store such details as how much each customer has spent, order history as well as customer preferences.
Such a system ensures that you have access to valuable analytics and insights for the business. Coupling such CRM tools to menu intelligence and internal sales indicators will help you make important business decisions. For instance, it will help you ascertain the best selling vintage in your winery.
4. Event Analysis
Wineries are known to host an array of events. As time goes by, you will want to know which events were worth your while. In this case, it is advisable to invest in a winery point of sale system that allows you to analyze the events you have previously hosted.
The event analysis tool should be able to break down the data on the various events, allowing you to compare the ROI on each of them. Again, this feature should make it easier for you to plan for future events. In this case, you should go for a system that centralizes the various event planning aspects.
For instance, it should feature a detailed event calendar, and allow you to communicate with the guests, and team members directly through the POS system. In addition to these benefits, you will find a cloud-based solution to be ideal for planning winery events remotely.
5. E-commerce and Wine Club Integration
The level of customer service you offer in your tasting room can actually encourage customers to sign up with your wine club. This enhanced loyalty for the business will, in turn, result in increased revenue.
This being the case, your preferred solution should enhance the level of serve offered in the tasting room as well as in your wine club.
In this regard, POS software that supports wine club management, and e-commerce integrations will come in handy. Such integrations will allow you to monitor everything from a single platform, hence give your customers a holistic experience.
Like any company in the food and beverage industry, business can be fast-paced. Wineries must position themselves for the future and leverage technology today.
It’s much more than simply putting together an elegant tasting room. Modern consumers want to be met in the middle and that means, translating your wine business to online services.
Every brand on this list has a few things in common. One is a wine club membership that consumers can access virtually. Not only does this prompt people to buy more wine in bulk, but it also makes them feel special and keeps them coming back for more. This also requires an e-commerce solution that integrates with the POS system.
The pricing model might also make or break a winery. Don’t get stuck paying for a larger ERP system if you run a small business. There is such a thing as having too many features. This will complicate operations and may confuse the staff. If you think it should be kept simple, it probably should.
Many things go into purchasing a winery point of sale solution. Pay attention to what’s important, take the time to research, and ask your team. The more consideration upfront, the more growth and success you’ll see later on. If you are looking for liquor POS systems, you should not use the above systems.