The world of retail is all too familiar with dramatic and abrupt changes to the industry. Whether it’s the rise of eCommerce, new CRM marketing techniques, or changing laws surrounding payments, a successful retailer must always be able to adapt, and do so quickly. Luckily, there are tools and services out there to help. Vend POS is one of them.
One thing that Vend does quite well is create a seamless omnichannel ecosystem for retailers to run various business operations. Vend has realized the importance of a unified platform that serves as the operational hub for any given retailer.
Vend also makes it easy to bring the retail experience online through its partnerships with several of the leading eCommerce platforms. Connect an existing store or add a new store through WooCommerce or Shopify and keep data synced with brick-and-mortar channels.
In our research for this Vend POS review, what really stood out to us was the ease of use of the software. Most retailers opt to use Vend’s iPad-based POS. The software and hardware combo make cashier actions simple and provide a sleek and pain-free customer experience at the checkout.
For multi-store operations or more niche retailers with special requirements, Vend offers some key add-ons. These are important for businesses that are trying to scale without changing their POS provider.
Pros and Cons of Vend
Overall, Vend has far more pros than cons. The software is a proven solution for merchants of all sizes across the world.
- Vend offers a free trial for new users
- Their plans can include multiple registers
- eCommerce integrations with options
- Processing agnostic
- Remarkable ease of use
- They provide robust training and manual resources
- The base price is more expensive than most competitors
- Vend charges for several add-on features
- Phone support can be slow
- The reporting and inventory features are rudimentary
- It’s not a great fit for enterprise level retailers
Overall, Vend POS pricing is fairly competitive. The monthly rate is higher than most of its direct competitors without being prohibitively expensive.
Vend has recently removed its free option. Like many point of sale solutions, Vend formerly offered a free version for single store, single register operations so long as the business used Vend credit card processing. Their entry-level subscription, Vend Lite, now starts at $99/month.
Vend Lite ($99/month)
The software subscription is $99/month if billed annually and $119/month if billed monthly. The monthly subscription covers all terminals within a single location and up to $20,000 in monthly sales. Additionally, it includes the following features:
- Real-time inventory
- Full customer support
- Basic reporting
- Cloud backups
- Integrated payments
- Unlimited products and users
Vend Pro ($129/month)
The Vend POS cost of Pro is $129/month if billed annually and $159/month if billed monthly. This solution is better for multi-store businesses and covers multiple terminals at multiple locations for unlimited sales volume. In addition to the features in its Lite version, Pro brings a few great unique tools:
- Gift cards
- Multi-store management
- Open API access
Vend Enterprise (Request quote)
Finally, Vend offers an Enterprise solution for larger and niche retailers. Because this includes custom onboarding, premium API access, and a dedicated account manager, prospective clients must request a quote.
The best deal Vend offers is the Pro version for multi-store operations. Unfortunately, its lack of in-depth reporting and inventory make it an unlikely solution for chains or franchises. Nonetheless, Vend Lite is a solid solution at a fair price.
Vend brings its users a thorough array of features. The software is built to be an all-in-one solution for retail businesses, and we’ve found that to be the case for most simple businesses.
Point of Purchase
First and foremost, Vend acts as the point of purchase at the checkout. It works offline in cases of a down internet. It makes discounts, customized orders, and order notes easy. It can also create custom receipts that can be printed or emailed. And processing returns and refunds is quite simple.
Point of purchase (POP) is the area where a consumer makes their decision to buy a product. It can be an electronic display in a brick-and-mortar store or a virtual sign on an online retailer's website.
In-store Point of purchase displays are a great way to promote a brand or product without breaking the bank, and they often include games and other interactive features that encourage consumers to buy more. These displays can be as simple as an inverted pyramid of Coca-Cola Zero cans or as complex as a shelf-talker with an interactive robotic head that asks questions to customers, and can increase sales by up to 13%!
How it works:
When a customer clicks the checkout button on your website, their POS system automatically scans the item and calculates its price. This data is then included in your inventory count and sales reports.
If you're running an online business, it's important to be able to see your inventory in real time. This will help you avoid over-selling, and it also helps you manage your stock by ensuring you have enough stock on hand at all times.
You can easily make discounts and customise your order with Vend POS. For example, if you have two price books that each contain the same product, you can select one and apply a discount to it.
You can also create custom receipts with Vend POS, using the Receipt Template feature. These receipts can be printed or emailed to your customers after the sale has taken place. They're a great way to thank your customers for their business.
Vend integrates with Shopify and WooCommerce so users can sell online, too. Users can connect their online store to an existing or new brick-and-mortar location. Vend makes it easy to sync or import both product and customer data.
Vend offers its users a variety of hardware options, though there are limitations. Most Vend users simply employ their iPad technology for their terminal usage. They also sell hardware bundles for businesses to also get all POS peripherals along with their terminals.
Vend facilitates all modern payment transactions with their integration to many leading payment processors. Though Vend also offers processing services, they don’t require it from their users. They also accept split payments, partial payments, and gift cards.
Their inventory features are not Vend’s strongest, but they cover all the basics. Its inventory management offers a size matrix, stock orders, custom taxes, promotions, stock transfers, and inventory control.
One of our favorite features is Vend’s built-in customer relationship management. The software comes with the ability to create customer profiles, track purchases, import existing lists, and custom loyalty programs.
Vend serves as a solid solution for all retail businesses. With its multi-store features, it also works for retail chains and enterprise-level businesses. Among any general retail, like convenience stores and liquor shops, Vend does list a handful of specific businesses that the software serves:
- Electronic and computer stores
- Fashion boutiques
- Fitness and supplement retailers
- Health and beauty shops
- Homeware and gift stores
- Sport and outdoor outfitters
- Shoe stores
- Vape shops
- Bike shops
- CBD stores
- Pet shops
Vend additionally can cater to some simple food and beverage operations. While it certainly is not a solution for full-service restaurants or dine-in establishments, it does have enough features to work for quick-service restaurants, fast casual, and small coffee shops. And for those that are trying to improve their inventory management from solutions like Square, Vend offers a great alternative.
When it comes to multi-store operations, Vend’s inventory and reporting fall a bit short. While some bigger retailers do use Vend, it doesn’t offer many unique features that larger businesses often need. There are no in-depth franchise features, order level optimization, supplier relations or other integral features for scaling a business.
Vend is a cloud-based POS subscription service. The Lite and Pro versions come as plug-and-play solutions. This means that if a retailer orders their hardware package, the entire POS setup comes ready to be used as soon as it’s plugged in.
Vend also offers various training options. They have a great guide to getting started, and Vend University gives users in-depth tutorials and articles on each of their features.
For custom solutions, Vend will give business owners and staff personalized training sessions. These require special inquiries.
Additionally, Vend has partners around the world that can go on-site to help businesses go live with the solution. They can set up the software and train your staff.
Once up and running, Vend offers 24/7 chat and email support for the duration of each subscription. For an additional fee, businesses can get a single dedicated account manager for training and troubleshooting.
Ease of Use
Vend has been designed with ease of use in mind. It’s one of the biggest strengths of the software. The features are simple to figure out and they’re designed for intuitive use on the hardware. Plus, the software integrates with many types of hardware, so businesses can use existing hardware, making it easier to use.
Vend also makes moving a business online easy. With several key eCommerce integrations, users can sync all product and sales data between offline and online selling.
Payments are also simple to manage at the point of purchase. Businesses can connect Vend to various credit card processors in minutes, allowing them to find the best fit for their business. And once set up it’s easy to accept mobile payments and even installed or deferred payments.
The checkout process is also made easy with customizable interfaces and scroll and click actions. Managers can create custom buttons to fit the business accordingly, and it’s simple to set specific employee permissions on certain actions.
Vend’s ease of use translates to the customer end of things, too. The loyalty program is built-in and allows offers and discounts to be automatically applied at the POS terminal. It reminds shoppers about promotions and makes it easy to redeem rewards.
Finally, inventory and reporting are remarkably easy to use and implement. As we’ve mentioned, it’s not as feature rich as some systems, but what it does offer is great. Users can perform bulk actions and create digestible reports with ease.
Vend works with a variety of hardware options, including Mac, iPad, and PC equipment. While it does feature broad hardware integrations, Vend does try to sell businesses their own hardware. On top of increasing the value of the sale, this also ensures the software will run smoothly and that the Vend support team can provide excellent customer service.
Vend’s iPad solution is by far its most popular. Setting up your Vend POS hardware with an iPad is as easy as it comes. All a user has to do is plug in a receipt printer and connect a barcode scanner and it’s up and running. The software works on the iPad Mini, too.
iPads and other mobile devices allow businesses to check out shoppers on the sales floor or at curbside locations as well. They can easily be flipped around for customers to use at the retail checkout.
Vend provides all peripherals as well. Their plug-and-play solution comes with the POS terminals, printers, barcode scanners, and cash drawers. Or businesses can connect existing peripherals, too. The plug-and-play version is easier, but neither option requires extensive IT assistance or training.
Vend has a separate hardware support team for all hardware related queries or issues.
Vend brings its users several important pre-built integrations, but also offers premium API access with its Pro plan so users can build their own integrations. The Vend team is constantly updating the software with new integrations with third-party developers adding to their, too.
Though far too many to list here, below are a few of Vend’s most popular integrations that businesses can add-on to their subscription:
- Homebase: employee and schedule management
- Quickbooks Online: accounting and payroll
- WooCommerce: online and eCommerce sales
- Shopify: online and eCommerce sales
- MailChimp: automated email marketing
- NetSuite: the largest ERP solution
- Pointy: display online store products on Google
- Resurva: appointments, scheduling, and reservations management
- Gusto: employee and contractor payment assistance
Vend offers outside developers the chance to build integrations, too. The third-party software itself can build the integration with the hope that some Vend customers would choose to adopt it.
Likewise, clients themselves can also build any integration if they’d like to continue using any business-related software that Vend doesn’t currently integrate with. For enterprise-level clients, Vend will build custom integrations for the business. Such scenarios are only quote-based and are not included in any of their standard plans.
Credit Card and Payment Processing
Vend provides its users a lot of transparency and assistance with their processing decision, including a robust “Help Center” with thousands of support articles. A notoriously challenging part of running a business, we always appreciate when a POS provider is as forthcoming as Vend is on the matter.
First, Vend is processing agnostic. This means that its users can opt to use any merchant service provider that they please. Businesses can keep existing processors or Vend will help them find a good fit.
Vend also helps retailers negotiate with payment processors to find the best rates. They offer materials on what to look out for on a processing statement. They also only work with merchant service providers that provide full modern payment security for in-person and online transactions.
Once a merchant decides on the best Vend POS credit card processing solution, Vend will work with the vendor to get everything set up properly. Through either their remote or in-person installation assistance, Vend will make sure that every single business they work with can accept payments efficiently and securely, and at the right rate.
To learn more, we recommend starting with Vend’s Retail Payments Guide and reaching out to them directly for a consultation.
Customer Service and Support
The American Business Awards (ABA) have given Vend a “Gold” rating for their customer service team. The Vend support team is with each merchant from the very beginning. They offer remote training for each new merchant, including remote phone support and extensive online guides and YouTube tutorials.
For additional fees, Vend will send a representative for on-site training. These people are typically third-party contractors around the world that Vend will hire to be on-location.
Vend’s customer support also offers customized onboarding for their enterprise-level clients. This will include assistance with integrations and full staff training to make sure everyone is up to speed prior to going live.
However, Vend’s Lite and Pro plans come with included support, too. Each subscription includes full email, chat, and phone support 24/7. Vend has offices across the world, so they can support businesses in any location at any time.
They do encourage users to troubleshoot on their own as well. With extensive video tutorials and manual articles, retailers can solve simpler issues without having to reach out to customer support services. Vend University is even set up with on-demand “courses” and webinars. There are also regional meet-ups and workshops with Vend users and partners.
Negative Reviews and Complaints
While Vend’s reviews are overwhelmingly positive we did notice a theme to some of their more unfavorable reviews.
Bad Customer Support
Most customers are happy with Vend’s support services, but there are several complaints about the inability to get someone on the phone. Like most POS solutions, Vend tries to get its users to use other troubleshooting resources before calling in. And to be fair, they offer substantial assistance online. But there have been some customers upset with slow phone support.
Another common theme in Vend’s more negative reviews lies with its integrations. Some customers have complained about a lack of syncing/communication between certain applications and Vend. This is a particularly problematic issue for users who are having trouble with their eCommerce integration and syncing their brick-and-mortar inventory with their online channel.
Others have complained about slow transactional speeds and credit card processing. For most POS systems, this is due to their internet connection or hardware. A slow internet connection will delay credit card processing, while a dated piece of hardware will lag and “glitch.” iPads are particularly prone to slow speeds if they’ve been left on for long periods of time or are older models.
Starting at $99/month means that users have high expectations. There are a lot of cheaper options on the market, so users do seem to be frustrated when Vend doesn’t work entirely well.
Though Vend has some downsides and a handful of customers have switched solutions, Vend does a nice job of addressing all negative reviews online and rectifying the situation.
Positive Reviews and Testimonials
The vast majority of Vend’s online reviews are 4 or 5 stars. Overall, its customers seem quite satisfied. And there are a few highlights that we found across a lot of positive reviews.
A whole lot of users discuss how easy it is to learn how to use Vend. The system is easy to get set up and learn the basics of quickly. This makes training cashiers simple. Plus, it adds to the customer experience – it’s easy for shoppers to add a tip, pay their bill, or redeem loyalty points.
Ease of Use
Likewise, Vend’s back-office features are highly regarded for their ease of use. Running inventory management, whether it’s at one store, multiple stores, or across various channels, is easy to do. And Vend’s reporting features are also straightforward. Users can produce helpful and detailed product and sales reports with just a few clicks.
Vend has also received a lot of good feedback on being a great fit for various specialty retailers. The software has been designed to fit unique verticals and comes with features designed for each. It seems that clothing and apparel stores are particularly happy with Vend’s interface and features.
Vend POS Alternatives
The retail POS space is a crowded one. And while Vend is a great solution for most retailers, there are certainly viable alternatives out there. It will be hard to beat Vend’s ease of use, but there are cheaper alternatives to Vend and ones that come with a broader range of features.
One of the best retail solutions on the market, KORONA offers more robust inventory management features than Vend. The ease of use has more of a learning curve, but it’s cheaper and can manage a more complicated inventory.
Having recently acquired Shopkeep, Lightspeed now serves a remarkably broad range of business types. Its iPad system is comparable to Vend’s. The pricing starts at $69 though the most popular version is $119/month.
In many ways Vend has modeled its retail POS after Square’s but done a better job of it. Square has focused much more on its card processing than on developing a great point of sale. Vend is a better solution for retailers that need more than the bare bones.
Square POS is a payment gateway that allows you to accept credit card payments through your tablet or smartphone. Its most basic package is completely free, and all the features you need to run your business are in one easy-to-use, centralized system.
It's a great solution for small businesses that don't have the funds to pay for a high-end point of sale system, and it doesn't require monthly fees or contracts. You can easily manage your store's inventory and synchronize it across multiple locations, all with no hassle and no monthly fees.
In addition to accepting credit cards, Square POS also makes it easy to sell digital gift cards in your store. Customers can buy them on a checkout link you send through email or social media, and they're valid for in-store and online purchases.
The app has an intuitive interface that's easy for even the most inexperienced of users to navigate. It's also customizable, allowing you to add widgets that suit your business' needs and display the data you need at a glance.
Its sales analytics feature lets you analyze your inventory, identify who's buying what, and figure out how to adjust your pricing strategy to get more of the same revenue from your customers. This information is a great way to make sure you're optimizing your business for growth, and Square offers it for free.
Its customer management tools let you create automatic profiles for customers and store their purchase histories, which can be useful for retargeting them with promotional deals and reminders of your products. However, if you don't use barcode scanners to scan sales, this POS app may not be the best choice for your business.
Clover is still used by a lot of smaller retailers. It doesn’t have the range of features and reports that Vend has but is a comparable solution.
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Our Final Verdict
Overall, Vend brings a great retail point of sale solution to the market. In such a competitive space, Vend manages to stand out from the competition as a proven solution across the world.
Its ease of use is our number one feature. Vend is highly regarded as simple to learn from the beginning, but also easy to take advantage of more in -depth features.
Its customer loyalty and customer experience is another highlight. Transactional speed isn’t the fastest on the market, but it provides a convenient checkout experience and allows guests to easily redeem loyalty points, add tips, or request emailed receipts.
Vend’s customer support is included in each subscription, which we also love. They’ve proven a certain degree of dedication to each user and maintain a great online brand presence. Combined with their incredible array of resources for retailers, it’s hard to find fault in Vend’s customer service.
Since they recommend using their hardware, including all peripherals, Vend can get expensive. The base price of $99/month is steeper than most competitors. We do, however, feel that this price is justified, and most of Vend’s customers clearly agree.
With a 14-day free trial, we highly encourage businesses to try out Vend. You can upload your own store’s product data to the system to see how it will work if implemented at your business. They don’t require any commitment or credit card to get started, so it can’t hurt to try it out.