Although it may seem like a lot of brick-and-mortar brands are dying, the craft industry is thriving. That is due in part to the introduction of social media. With sites like Instagram and Pinterest, the younger generations have developed a love for everything crafty.
The $36 billion crafting industry is highly competitive. You have to find a way to make your brand unique and memorable. Personalization is important in a world with an ever-increasing population. That’s why, to attract new consumers, craft store owners must focus on creating an experience.
Reinvention starts with the proper tools. When searching for a point of sale system that works for your craft store business, consider some of these features as must-haves:
Consider these features a good place to start and the following four platforms are what you should review first:
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RetailEdge has a specific interface designed for the craft industry. The platform will accommodate unlimited items with long product descriptions, which can be categorized into kits. The infrastructure is built to organize the operations of a craft store into one unified dashboard.
Some of the unique features of this craft store POS platform include:
It’s critical that POS software for craft inventory has a robust system in place. RetailEdge gives store owners a comprehensive program to thoroughly manage all their stock. Some key benefits are:
A well-matched POS program for craft stores should always be designed with an extensive inventory management system in place. There are thousands (if not millions) of items in crafting. The easier to track, the faster you sell.
A key piece to effectively managing your craft store is customer engagement. People are looking for an experience that feels personal. The more data your POS can collect on consumer behavior, the easier it is to tailor marketing campaigns.
RetailEdge has an extensive customer management system. It provides you with built-in programs designed with satisfaction and retention in mind. Some key features include:
The idea is to keep people coming back for more and with so many features on the RetailEdge POS system, this should be an easy task.
One of the top industries for return customers is crafting. That’s because many of the items people purchase are small or on a per-project basis. Meaning, if they want to start another project, they’ll be coming back. Enticing people to stay and craft in your store is an even bigger bonus. All of this can be driven through incentive programs using the RetailEdge POS system.
The comprehensive discount rules allow clerks to turn on discounts for specific items or use them in general. With the push of a button, you can apply pricing strategy through:
RetailEdge is the type of software that will make setting up your craft store POS system uncomplicated. You can manage a large amount of customer and inventory data all within a simple dashboard.
Mobile shopping is now the new normal, with 66% of sales from Shopify merchants happening on mobile during BFCM versus 34% on desktop. This means that people also want to purchase when they are on-the-go. CashierLive is built to help craft stores reach a wider audience. Some key features include:
CashierLive lets you integrate with Bigcommerce, a leader in e-commerce software. If you have been hesitant to move your craft sales online, this is the POS system to take you to the next level. Once you have a CashierLive account, your inventory will transfer in minutes.
Craft stores involve a lot of items and people typically purchase many at once (think beading). This means that the register can be a hectic place. CashierLive allows clerks the ability to control several aspects of the transaction directly at the point of sale. This includes:
This type of control adds to customer satisfaction and a smoother checkout process.
You should never have to turn away a sale because you can’t accept a consumer payment. An effective craft store POS system should allow you to accept as many types as possible, including:
Flexibility to this degree ensures you never turn away a happily paying customer. CashierLive is the ideal system for craft stores that wish to drive sales in both offline and online environments.
Rain POS makes many positive claims. The most popular POS system for the craft industry, their customers typically see a 20% increase in sales after switching. The focus of the software is business growth. Other key features include:
Whether you are working online or offline, you never have to worry about losing data. Everything from your point of sale system is synced and stored in the cloud. This means there’s no need for wi-fi to complete a transaction or retain important consumer data.
The Rain POS system will update your website inventory based on your POS data. If a customer searches Google for an item they want to buy in real-time, they can immediately see where your stock I located. This type of integration can cause a significant increase in foot traffic to stores. It creates a seamless experience between e-commerce and your actual store.
The Rain POS “Text Reviews” tool is designed to help you refine marketing efforts. It will assist with automated tasks like:
The system is built with business intelligence in mind. It can look at consumer data and automatically initiate an email marketing campaign to customers you haven’t seen in 90 days.
If you are looking to expand or manage multiple locations, Springboard Retail may be the best option for your point of sale software. The POS system is designed for a craft store owner to run many lines of revenue from one simple dashboard. Expect some of the following benefits when using this platform:
Whether you own a single store, multiple locations, or a franchise, Springboard Retail has a solution for every size. This can include:
Size is no matter for this software. It is highly responsive and can accommodate every business, from great to small.
Modern consumers expect a seamless shopping experience. Springboard allows you to access inventory in real-time and place orders across multiple stores, online, or even through your warehouse.
The “alerts” widget enables you to ship and fulfill orders immediately and create custom orders when people are ready to buy. The order management aspect of the software features:
The ability to access numerous repositories of data at once means customers are never left waiting for stock. This equates to more sales and happier consumers.
The right technology reports accordingly. It doesn’t matter what type of tool you are using for modern business; it should have the ability to measure your actions. The Springboard POS system has built-in reporting tools that take the guesswork out of analytics.
Real-time data will give you strategic insight into how your channels are performing. Custom POS reports will give you a daily snapshot of your business and what can be improved upon. Springboard Retail is meant to help craft stores scale. If you are looking to branch out, this may be the best option for your brand.
Crafts stores are a niche industry. This can sometimes make it challenging to find software that fits. However, when you find the right tools for the trade, you can see an increase in sales, customer satisfaction, and overall success. Some key benefits of a POS system for your craft store include:
A craft store is the type of business that requires the management of hundreds and thousands of items. It is important to choose a POS system that can not only handle countless SKUs, but integrate with e-commerce. The more room you are allowed for product descriptions and automation, the easier the management will be.
Craft people always come back for more. A POS system designed for the crafting industry should have an extensive means of collecting and utilizing consumer data.
A robust database of your customer information can be paired with their transactions to offer incentive and discount programs. This is how you increase satisfaction, build customer loyalty, and drive retention.
There is no denying many people buy their craft supplies online. A POS system that greatly benefits the crafting industry will make it easy to integrate your online and offline efforts.
If you are running transactions in-store, that data should immediately sync with your e-commerce store. The more in tune these two systems are, the easier (and quicker) it is to sell your merchandise.
Activities like Cosplay have spurred new interest in crafting from younger generations. Doctors are now prescribing things like knitting and sewing to relieve stress. Social media sites are driving inspiration. The industry is flourishing like never before.
The younger generations are naturally inclined to better understand a business through technology. The right type of POS system will do much more than help you manage inventory and sales. It will define your brand around a unique experience for consumers.
These types of tools reinvent through deeper insight. They give you the right data to inspire creativity—the true vision of crafting.
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